About
DL Beauty NYC
DL Beauty NYC was born out of a deep-rooted connection to family, culture, and the simple beauty of nature. Growing up in Puerto Rico, founder Derick Lopez was surrounded by the healing power of natural ingredients, carefully crafted by his mother in their very own kitchen.
From coconut oil to homemade scrubs made from the resources they had in their backyard, beauty was never about trends or products—it was about nourishing the skin with what the earth provided. These traditions, passed down through generations, became the foundation for DL Beauty NYC.
When Derick moved to New York City, he found himself missing the feeling of home—the sense of comfort, simplicity, and natural care that his mother had instilled in him. He dreamed of creating a brand that could bring that same warmth and authenticity to others. DL Beauty NYC was born out of that longing and a desire to share the power of natural beauty with the world.
With over 15 years of experience in the cosmetics industry, Derick’s journey led him through some of the most prestigious names in beauty, including Chanel, Trish McEvoy at Bergdorf Goodman, and the iconic Henri Bendel on 5th Avenue. But no matter where his career took him, the lessons from his childhood stayed close to his heart.
Those formative experiences—of mixing natural ingredients, nurturing the skin with love and care, and celebrating his vibrant Puerto Rican roots—guided his vision for DL Beauty NYC.
Derick’s love for beauty was shaped by his family—his mother, his aunts, uncles, and grandmother—all of whom embodied strength, grace, and authenticity.
They taught him that beauty is not just about appearance, but about feeling empowered in your own skin. DL Beauty NYC reflects this philosophy, creating products that not only enhance your natural beauty but also nourish your soul.
Every product we create is a reflection of this belief: to celebrate individuality, diversity, and the joy of being unapologetically yourself.
Inspired by the vibrant, earthy ingredients of Puerto Rico, DL Beauty NYC offers a range of skincare and beauty products that harness the power of nature, giving you products that feel as authentic and grounding as the love and care that went into their creation.
“Beauty is not just about how you look, but how you feel when you wear it. I want the brand to speak to every person who knows their worth and isn’t afraid to show it to the world.”
At DL BEAUTY, we are more than just a beauty brand—we are a celebration of individuality, diversity, and the joy of being unapologetically yourself.
What we stand for...
At DL BEAUTY, we are more than just a beauty brand—we are a celebration of individuality, diversity, and the joy of being unapologetically yourself.
Rooted in the vibrant heart of New York City, we honor the rich cultural heritage of the Latino community while embracing the beauty of all people, no matter their background, shape, or shade.
Our mission is to create high-quality, inclusive beauty products that empower individuals to care for their skin and express their true selves with confidence.
By blending the bold spirit of Latino culture with a global vision of beauty, we aim to create a space where everyone is seen, valued, and celebrated. DL BEAUTY is a movement that champions authenticity, encourages self-expression, and invites everyone to feel proud in their own skin.
